碧桂园集团入选“全球最具价值品牌500强”

钦州碧桂园

    Recently, Brand Finance, a British independent brand assessment and consulting firm launched the “List of Top 500 World’s Most Valuable Brand 2017”.

日前，英国独立品牌评估与咨询公司Brand Finance发布了“2017年全球最具价值品牌500强排行榜”。

▲“List of Top 500 World’s Most Valuable Brand 2017” Top 10

“2017全球最具价值品牌500强”Top10名单（截图）

▲Top180-190（Country Garden Group ranked the 183rd）

Top180-190名单（截图，碧桂园名列第183）

    In this league table, Google, Apple Inc. and Amazon are listed respectively as top 3. Country Garden Group ranked the 183rd. It is also the first time that Country Garden Group was included in the list.

    此次排名中，谷歌、苹果、亚马逊公司名列榜单前三甲。碧桂园集团首次上榜即位居第183名。

    Brand Finance is a world-renowned brand value and strategy-consulting firm. It annually evaluates thousands of brands around the world and lists the most valuable brands in the annual “Brand Finance Global 500 Report”. In this year's selection, Brand Finance takes "what the owner would have to pay for the use of the brand—assuming it were not already owned” as the calculated value. The League Table Valuation Methodology includes public familiarity, loyalty, promotional activities, marketing investment, employee satisfaction and corporate reputation. Meanwhile, the League Table also takes into account the future ownership of the brand benefits. Brand is an important symbol to differentiate from similar competitive brands, and it is also an intangible asset with infinite vitality.

    Brand Finance是世界知名的品牌价值及战略咨询公司，每年都会评估全球数千个知名品牌，并在年度“Brand Finance全球500强”报告中列出最具价值的品牌。在今年的评选中，Brand Finance公司是以“一家公司愿意就像未曾拥有其品牌一样为之付出”为计算值量。评选维度包括公众熟悉程度、忠诚度、推广活动、营销投资、员工满意度，以及企业声誉等，榜单同时也考虑到了品牌未来收益的归属。品牌是区别于同类竞争品牌的重要标志，作为无形资产具有无限的生命力。

    As one of the world's largest real estate developers, Country Garden Group is also listed in the Forbes’ The World’s Biggest Public Companies as Top 500. In 2016, Country Garden Group achieved a contract sales revenue exceeding USD45 billion. As a developer of a global smart eco-city, it not only promoted the urban modernization in over 400 cities around the world, but also developed a project named Forest City in Iskandar Malaysia with advanced design concept. As a modern, integrated and multi-layered city, Forest City is a prime model of future cities.

    作为全球规模最大的房地产开发商之一，碧桂园集团同时也是福布斯全球上市公司500强企业。2016年，碧桂园实现合同销售金额超过450亿美元，作为全球绿色智慧城市的缔造者，不仅为全球超过400个城镇带来现代化的城市面貌，还在马来西亚依斯干达特区以当今世界先进的分层立体城市规划和垂直绿化理念，建造国际产能合作新城——森林城市。

▲Forest City site photo

森林城市实景图

    Moreover, Country Garden actively adheres to the guiding ideology of “transforming Chinese products into Chinese Brands”of the General Secretary Xi Jinping and was even selected into the CCTV “National Brand Plan”. In the next 30 years, it will represent China as a national brand to participate in global business competitions and cultural exchanges, and it will also explore the solutions for multiple subjects such as future greenindustries, industrial development trend, products research and innovation andmanagement modes for global enterprises, constantly enhancing the creativitypower of brands.

    此外，碧桂园集团积极响应中国国家领导人“从中国产品向中国品牌转变”的指导思想，更入选了中国中央电视台“国家品牌计划”。未来三十年，将是代表中国参加全球商业竞争和文化交流的国家级品牌，共同探索未来绿色实践、产能产业发展趋势、产品研发创新、全球化企业管理模式等多元命题，不断提升品牌创造力。

▲Country Garden Headquarters

碧桂园总部大楼